Using a dental social media influencer is one of the best ways to increase awareness about your dental practice or attract new customers to your business. You may be surprised to learn that there are dental influencers online today who specialize in promoting dental products and businesses and dedicate their social media account to everything to do with dentistry. Let’s take a look at the key things to keep in mind when using a dental social media influencer and how it can transform your business in the future.

Use a Dental Social Media Influencer to Build Trust in Your Brand

For most customers today, the number one consideration when choosing a new dentist is whether they trust the company. The same goes for dentistry products, as consumers want to know that what they are using is safe and effective for their teeth. You’ll want to choose a dental influencer who has a loyal following that will trust every word they say. Instead of just focusing on selling new products or services, you may want to first just consider building awareness and trust in your brand. Consumers today are only interested in using companies they can trust, especially when it comes to something as important as their teeth. When you first launch a new service or product, focus on building trust above anything else when working with a dental influencer.

Choose Your Social Media Platform

When it comes to working with a dental social media influencer, you’ll find you have various options when it comes to the platform for promoting your services. While the majority of companies use a dental influencer on Instagram, remember you could also create content for TikTok or Facebook. If your practice doesn’t have an account on Instagram yet, you’ll want to make sure you set one up before working with an influencer, otherwise they won’t have anyone to tag in their stories. Many dental influencers are able to post their images on multiple platforms, so if you are looking to expand your reach, consider using this strategy. You’ll also want to think about the age group and demographic you are targeting, as some social media platforms are more effective with specific age groups.

Look for a Good Storyteller

When it comes to working with a dental social media influencer, select one who has excellent storytelling skills. This is especially important if they are going to be creating video content for you, as you want your audience to be excited by their videos. Don’t just focus on the sales aspect of your promotion, and instead, focus on building trust and informing the audience about everything you have to offer. Dental work isn’t something that we tend to purchase impulsively, so you will often see individuals who follow your account and then convert to paying customers further down the line. The more recommendations you can receive from dental social media influencers, the more likely customers are to turn to you in the future when they need help.

Declaring Your Partnership

When posting any ads on social media, it’s critical that a dental influencer discloses your partnership when required. Depending on where you are based in the world, you’ll need to follow your country’s guidelines for disclosing ads and paid partnerships. This will ensure you aren’t misleading the public and that you or the dental influencer aren’t responsible for any issues further down the line. Take the time to learn a little more about the industry before creating your first campaign to ensure you are successful during your collaboration.

Working with a dental social media influencer can help to increase awareness about your products or services, and it’s something we recommend companies of any size today consider. Contact us for more information about working with a dental influencer and to discuss how you can get started on your first partnership.